It is not how you spend your profits that defines a company, it is where that profit comes from. We help our clients to define how to make sustainability a competitive advantage. We are a stakeholder-oriented innovation office.
Our added value is two sided. We believe the best way for a company to create change is not solely by mitigating the negative impacts but through creating as big of a possible positive impact alongside. Conveniently we also believe that through that very same positive impact companies can generate more profit directly as well as indirectly.
It is very hard to change people’s opinions (not impossible however). To make the process simpler we like to focus on the business case. The euros, yens, dollars, bitcoins, barley sacks and all other monetary means of exchange have so far had a good track record for directing and recording the desires for humans and enterprises on earth.
Businesses that can challenge and encourage their stakeholders to act for a more sustainable planet have the possibility extend their impact outside their own company walls. We incorporate a lot of the client’s stakeholders throughout our innovation process to ensure a good market reaction from square one.
People, Planet and Profit. It is hard to prioritize the three, but it is clear that a company has better means for attending to the People and the Planet if it can generate Profit in the process. Corporate responsibility should not be a cost, it should be at the foundation of how companies make profit.
Corporate responsibility and related marketing are increasing rapidly. This is a good thing. It however raises the possibility for false advertising and lack of transparency. We like to be very cautious when talking of communications. We are certain that the companies that do the right things and create change will get noticed, advertised or not.