It is not enough for a company to not be a part of the problem – it is also vital to be a part of the solution. We develop ways for companies to take an active role in sustainability issues and use their voice for positive change.

About us

It is not how you spend your profits that defines a company, it is where that profit comes from. We help our clients to define how to make sustainability a competitive advantage. We are a stakeholder-centric innovation agency.

Our added value is two sided. We believe the best way for a company to create change is not solely by mitigating the negative impacts but also through creating as big of a possible positive impact. Conveniently we also believe that through that very same positive impact companies can generate more profit.

It is very hard to change people’s opinions (not impossible however). To make the process simpler we like to focus on the business case. The euros, yens, dollars, bitcoins, barley sacks and all other monetary means of exchange have so far had a good track record for directing and recording the desires for humans and enterprises on earth. 

It is not enough to not be a part of the problem.

Companies should also be a part of the solution.



Businesses that can challenge and encourage their stakeholders to act for a more sustainable planet have the possibility extend their impact outside their own company walls.  We incorporate a lot of the client’s stakeholders throughout our innovation process to ensure a good market reaction from square one. 


People, Planet and Profit. It is hard to prioritize the three, but it is clear that a company has better means for attending to the People and the Planet if it can generate Profit in the process. Corporate responsibility should not be a cost, it should be at the foundation of how companies make profit. 


Corporate responsibility and related marketing are increasing rapidly. This is a good thing. It however raises the possibility for false advertising and lack of transparency. We like to be very cautious when talking of communications. We are certain that the companies that do the right things and create change will get noticed, advertised or not.


Solid business cases

Together with the client we identify key metrics and outcomes for the partnership and set up ways to measure our progress

Stakeholder Insight and involvement

Stakeholders are vital for companies. Our process and experience ensure they have a chance to contribute and validate the innovations.


Our stakeholder-centric approach ensures that we are rooted in facts. On top of that we do separate market validation during the projects.

Transformative Innovation

Many innovations come from where we do not tend to look for them. We pair people from different fields to innovate new approaches to corporate responsibility.

Large Pool of specialists

Our backgrounds vary from creatives to academics to business minds and all in between and beyond paired with out sustainability expertise.

Expertise on implementation

The stakeholders do all the hard work with the ideas, we just facilitate. Our specialties lie in solid implementation plans and in turning the ideas into business. 

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